Linden Ashcroft on Communicating Climate Data

"The pandemic has shown us that we can act quickly and dramatically for other people, with a positive outcome. We saw a problem, we thought 'oh no, we have to do something about this problem, let's change the way we behave'… that's what we need for climate change."

Ketan Joshi – Data, climate, and communication

It's this really tense balance between the side that treats data as if it's almost reality itself, it's so accurate and precise, and empirical, that it's almost like you're holding the real world in your hand… on the other hand you have the overly sceptical side which is basically someone who has been burnt in the past, like they looked at the background and history of some data and found it was full of caveats. I wish everybody knew about the constantly evolving and shifting tension between those two extremes.